Profile of 3 innovative e-business strategy: Dell, Kompass and BP Oil
Case study - 13 pages - Digital & e-marketing
Commerce on the internet which was virtually non-existent in 1996 is now expected to be in excess in a $200 Billion Industry. This gives reason as to why an effective and successful e-business strategy can be valuable in business. In order to attain e-business objectives, it is vital that...
E business : Zara
Case study - 9 pages - Digital & e-marketing
The market of Ready-to-wear has its origin in the 60s and it has created a revolution in the textile industry. Since the 70s, it has shown talent in Italian, English, Chinese and American clothing, and the 70s was also the beginning of internationalization of fashion. In our current society,...
Nouvelles Frontières: creation of a high quality website
Case study - 4 pages - Digital & e-marketing
Growth of the budget of households for leisure and travels, increase in the free time of employees, retirement of the "baby-boomers" who want to travel more, and a general decrease in the air transportation prices have transformed the tourism industry in Europe, and particularly in France. In...
The e-economy: the end of traditional business?
Course material - 6 pages - Digital & e-marketing
With the development of media, particularly with the Internet, exchanges have been developing all over the world. It has been accentuated by the globalization that drives companies to intensify their exchanges at the international level. Slowly, new modes of trade have appeared, like the...
E-Business
Case study - 11 pages - Digital & e-marketing
Most developed countries have access to internet connection which has increased the number people using broadband for varied purposes. This has allowed people to trade online and companies have started trading using the web. In the context of our e-business seminar we tried to understand the...
Online clothes renting business: « Des Marques et Vous »
Case study - 25 pages - Digital & e-marketing
'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name is...
E Business : Lapeyre, Bancopopular, Virginmega
Case study - 9 pages - Digital & e-marketing
We present a study of websites, www.lapeyre.fr, a French web site, and www.bancopopular.es, a Spanish one and the last one is www.virginmega.fr. These three web sites have the particularity to be innovative in terms of strategy of recruitment of new consumers, and the services that they offer. I...
Alibaba business values
Case study - 10 pages - Digital & e-marketing
On the 6th of last November, one week after its introduction, the Alibaba stockmarket was quoted for the first time: it acquired 190% of its introduction price . Other than being a testimony that both China and the internet have a habit of going to the heads of investors, Alibaba was...
Case of Monpressing.com
Case study - 13 pages - Digital & e-marketing
It is a widely accepted fact that new technologies and innovations, particularly the Internet access and its boom, has contributed to the modification in the communication field between players in the professional world including the strong bond and relationship between the company and its...
www.DreamShare.com : "The place to share your dreams
Case study - 9 pages - Digital & e-marketing
Globally our concept is quite similar to the one of our competitors (Myspace, Facebook etc), so in the way we are a community Website. However, we propose one main innovation: the travel dimension. That is our USP. We are unique because we link the community and the travel website aspects. By...
"Second Life" : a successful application of Web 2.0
Case study - 28 pages - Digital & e-marketing
"Second Life" is a virtual world developed by Linden Lab that was launched on June 23, 2003. It enables its users, called Residents, to interact with each other through avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and...
Pages Jaunes
Case study - 9 pages - Digital & e-marketing
The core business of PagesJaunes consists in "connecting" a person who searches information, with the professional who is able to bring him the required service. In 2004, the group published 356 editions of its directories and distributed 67.7 million copies. In 2005, more than 80% of French...
Fnac.com: An example of a successful E-business strategy
Case study - 16 pages - Digital & e-marketing
I took Fnac.com as a subject for many reasons. The first one is that Fnac store are very developed in France which means, that they are one of the main actor in the compact and media industry in France. Since a couple of years and the development of peer to peer, Fnac had to adapt its offers if...
Chronodrive.com
Case study - 11 pages - Digital & e-marketing
Chronodrive is a company which mainly deal food and hygiene products. It aims at supplying necessary products for families with children. The special feature of the company is that they use the internet to sell its products. Effectively 98% of the orders are made by its website, the rest are made...
Report on "Fnac.com"
Case study - 7 pages - Digital & e-marketing
FNAC was founded in 1954, by two French men called André Essel and Max Théret. They created a kind of cooperation where members could profit from discounts (between 7% and 25 %) in specialized stores. In the beginning, FNAC was created for managers of firms who wanted to order large amounts of...
e-business Eventeam, sporting agency
Case study - 7 pages - Digital & e-marketing
It is essential to understand the concept of e-business models and the strategic process that encapsulates the global strategy, in order to be able to set up or use new efficient e-business tools. For the process to be as useful as possible, we have to determine how the value maximizing nature of...
E-Commerce presentation - design of a Web site: supercook.fr
Case study - 2 pages - Digital & e-marketing
This document outlines the image of our company, Supercook. We wanted the name of our company and the logo to be adapted to the image we wanted to project. Through our logo and company's name, we want people to understand that our service is fast and efficient. As part of the selection...
E-Business : Sephora.com
Case study - 14 pages - Digital & e-marketing
E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People are using...
Warner music group
Case study - 7 pages - Digital & e-marketing
Warner Music Group is a company which operates at the international level and which is structured in three Strategic Business Units: Recording, Licensing and Publishing; it is a leading company in national and international repertoire. E-business, for almost all the companies, is a very good way...
Trust online and the opinion of former consumers
Dissertation - 72 pages - Digital & e-marketing
This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...
Website trust scale analysis
Case study - 86 pages - Digital & e-marketing
Following the boom of new information technologies and widespread use of the Internet in the beginning of the 21st century, a new way to commerce and exchange is born: the E-commerce. E-commerce is defined as: "the sale or the purchase of goods or services, by a company, an administration or any...
E-Commerce in France compared to other developed countries
Market study - 21 pages - Digital & e-marketing
Today the Internet might be viewed as having a huge market potential capable of covering the population of the whole world. This is why electronic commerce or E-Commerce is so attractive for many traditional businesses. E-Commerce consists of the buying and selling of products or services over...
Apple iPod Shuffle: le test ES (Electronic Shopping) de Kare-Silver
Case study - 14 pages - Digital & e-marketing
Electronic Shopping test from Kare-Silver, evaluates the suitability of a product for online retailing. Dennis commented that software, books, are the most popular products bought online. This test is going to be used along three main measurement areas, product characteristics, familiarity and...
E-Business Systems (Reebok)
Case study - 10 pages - Digital & e-marketing
As Internet is gradually maturing and presenting a paradigm shift in its very ideation, the infrastructure has acquired a business character, a transcontinental personality and a vending framework of wide-ranging, business, educational, scientific and personal data. Now the use of Internet covers...
International Business Law: E-business
Essay - 12 pages - Digital & e-marketing
With the advent of information technology and particularly the Internet, the context of international trade and commerce has been greatly transformed. The businesses that have conventionally been conducted through a classical approach are being carried out electronically today. This revolution...
A revolution in supply chain management? The potential offered by e-business systems
Course material - 5 pages - Digital & e-marketing
An e-supply chain is the flow of materials, information, money, and services from raw material suppliers through factories and warehouses to the end customers. A supply chain also includes the organizations and processes that create and deliver products, information, and services to the end...
E-Business - vente-privee.com
Case study - 12 pages - Digital & e-marketing
It is now 8.38 am exactly. We are currently 92,773 people connected and the shirt I wanted is still available, but only in XS or XXL sizes. Welcome to my home, this Thursday, 3rd January 2008 during the 2 days Calvin Klevin sales, organized on the Vente-privée.fr website. In France, this very...
Tourism in Europe: the emergence of ICT and e-business
Case study - 16 pages - Digital & e-marketing
This project is a global analysis of the European tourism industry. It tempts to establish a comprehensive panorama of the Tourism in Europe, throughout the actors, the major destinations, and the key figures. This report then underlines the significant changes the European tourism industry in...
The role of e-commerce within the global economy
Essay - 4 pages - Digital & e-marketing
Nowadays, the business world is driven by two economic trends: globalization and the adoption of information technologies. Those changes are entirely linked. “Technology is both driven by and a driver of globalization, as both forces continually reinforce one another” (Bradley et al.,...
E-Commerce : Skype
Case study - 10 pages - Digital & e-marketing
Skype is a Peer to Peer Voice-Over-Internet-Protocol (VoIP) company. As of January, it had 75 millions subscribers who could speak to each other for free over their internet connections, using a microphone and headset or computers speakers. Skype was originally developed by the creators of Kazaa,...
