Abstract
FNAC was founded in 1954, by two French men called André Essel and Max Théret. They created a kind of cooperation where members could profit from discounts (between 7% and 25 %) in specialized stores. In the beginning, FNAC was created for managers of firms who wanted to order large amounts of products and with that, obtain large discounts. In fact, FNAC in French stands for Federation Nationale d'Achat des Cadres which can be translated to Buying National Federation for Managers. FNAC decided to open its first store in 1957 in Paris, on boulevard Sebastopol. It was a great success because of the firm's policis: be close to the customer, practice low pricing, and give professional information about the products. In 1961, FNAC had 100 000 members and had diversified its activity to providing discs and domestic machines.
