Intercultural management: Business in Saudi Arabia and Transnational Software Developers
Essay - 27 pages - International marketing
The globalization of the economy, with increased cross-border alliances, ventures and global relocations, as well as the advent of e-commerce, has brought about major changes in the field of international customer relations and inter-cultural diversity management. This has led to an increased...
E-business, an integrated system to create real competitive advantage
Case study - 9 pages - ICT marketing
The 'Nineties' is being developed to a new form of communication, Internet. This fantastic world grid, allowed the realization of new innovative ideas. Even by the capacities offered by Internet until today still, one does not know until where its development will go. The first...
Bentley tells it like it is? (2006)
Case study - 8 pages - Automotive marketing
Bentley Motors is a luxury motor car manufacturer. This operational history of this exclusive brand dates back decades, built on a string of landmark successes. In Bentley's world, the image is one of the most important facts that the firm needs to protect. What problems does Bentley Motors face...
The international executive across cultures - France and India
Course material - 14 pages - International marketing
India's official name is the Republic of India and its capital is New Delhi. It measures over 3 million square kilometers for a population of around 1.1 billion inhabitants. India is located on the Indian sub-continent and can be divided into 4 topographical regions: the Himalayan region, the...
The air flight market (2006)
Market study - 5 pages - Brand management
The air flight market is one of the most popular markets in the world. Today, two firms dominate the aircraft market, Boeing and Airbus. The two companies could moreover represent the new economic opposition between the American and the European models. It appears that several major factors...
Red Bull marketing for the Philippine market (2007)
Case study - 8 pages - International marketing
The functional drink market in The Philippines is driven by the more active lifestyles (GMID, 2005). “A loyal group of enthusiasts remain addicted to sport, and on the other end of the functional drinks consumer group, laborers and other blue-collar workers have continued their support for...
McDonald's commitment to their communities
Case study - 7 pages - Brand management
McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees serve about 50 million people per day over the...
The effectiveness of guilt appeal in the fashion business
Case study - 13 pages - Fashion and ready to wear marketing
Guilt and its mechanisms are a relevant way to understand consumers' behaviour towards fashion luxury purchases. Fashion is a huge industry, which proposes products based on subjective and personal affects. Clothes have to fit, to make people feel comfortable and good looking and not just to be...
International Marketing: the Bergamote of Nancy (06/2006)
Market study - 4 pages - Brand management
The use of the essential bergamot oil in Lorraine has gone up in the 19th century. The tradition reports that it was introduced in 'Nancy' by King Stanislas Leszcynski, as a perfume. Then 'Bergamote de Nancy' was born in 1850 due to the talent of Jean Frédéric Godefroy Lillich, a...
Launching a designer clothes line. Firm: Fashion designer Isabelle Beaumenay Joannet
Case study - 20 pages - Fashion and ready to wear marketing
The marketing problem we aim to deal with is that of targeting the segment of customers Isabelle should focus on. Then we will have to define how to reach this segment. How should Isabelle Beaumenay-Joannet place her brand on the market? We will determine for her what kind of selling spot she...
Creating artificial needs, the sinews of phone industry?
Market study - 11 pages - ICT marketing
The cell-phone equipment rate in the UK has reached the amazing level of 112% (i.e.: on average over one cell-phone per inhabitant). With this rate, the UK sets a European record, yet the average rate on the continent is above 75% (France: 86%). These figures are the result of the mobile phone...
Brand management of Innocent Drinks
Case study - 5 pages - Brand management
“Involving ‘yes' and ‘no' bins at a festival” (Growing business: 2007) (1) It's the way that Richard Reed, Adam Balon, Jon Wright started their business in 1998 just after their course in Cambridge University got over. Innocent was designed to be a 100% natural brand,...
Eurocamp : Proposal for development in Slovenia
Case study - 10 pages - International marketing
Eurocamp is a UK-based tour operator specializing in self-drive camping holidays. The company was founded in 1975 and began with camping holidays in Brittany. Initial success spurred the managers on to expand the product range over the next 10 years to include holiday locations in South and West...
Airboard's marketing plan
Case study - 20 pages - Brand management
When a company wants to launch a new product, the first step for it is to know if this product is available and adapted for a market. In order to know it, a company has to realize a marketing plan which includes all the necessary data to know if the product will have success in the market. A...
Caroll's marketing plan
Case study - 16 pages - Fashion and ready to wear marketing
Fashion has become a culture in certain countries, for example, in China where the purchasing power increase everyday, and like in Italy, where everybody is a fashion victim. Mega stores like H&M, ZARA or MANGO flood the market with new products every week, and a very large range of product in...
Apple - case study - publié le 22/02/2008
Case study - 9 pages - ICT marketing
Apple's designs are, well, elegant. There is no better word for it. Sony and Toshiba can come close at times, but, on average, Apple has the best designed hardware from an aesthetic's point of view of any vendor. It is amazing that, after several years, no one has been able to design a...
E-Business assignment
Essay - 10 pages - ICT marketing
We are living in a world where globalization is more and more used to manage it. Firms like Mittal Steel, which is the world's largest and most global steel company are present all over the world. This strategy allows realizing scale economies and on the whole, reducing all the costs but...
Tourism in Europe: the emergence of ICT and e-business
Case study - 16 pages - Digital & e-marketing
This project is a global analysis of the European tourism industry. It tempts to establish a comprehensive panorama of the Tourism in Europe, throughout the actors, the major destinations, and the key figures. This report then underlines the significant changes the European tourism industry in...
Marketing plan: Roquefort Papillon
Case study - 30 pages - Brand management
Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with its sales figures. This product will be a dairy...
The green future of the car industry
Market study - 9 pages - Automotive marketing
Cars and, through them, all the automotive industries, from the conception to the end of the vehicles is one of the most polluting industries. Nowadays nobody can ignore that the effect of the pollution on the earth is the major problem that humanity has to deal with. We should react, and most of...
Business case study: Panera Bread
Case study - 5 pages - Services marketing
Panera Bread began back in 1981. It started out as a small sandwich shop. After going public the company grew in size with the addition of more stores. It is currently headquartered in Missouri. Revenue has seen a tremendous change for the better. This year alone revenue is expected to come out...
H & M's strategy
Case study - 19 pages - Fashion and ready to wear marketing
H & M Hennes & Mauritz (H&M) is primarily involved in the fashion design and retail sale businesses. The company operates stores in 21 countries and is headquartered in Stockholm, Sweden. It employs about 31,700 people. The company recorded revenues of SEK 53,695.0 million (approximately $7505.9...
Coastal Pipe Company - published: 18/02/2008
Case study - 8 pages - Brand management
Coastal Pipe Company is a division of the Arnol Corporation. The firm is facing hard times, and Alan Buford, manager of the corporation has had to come up with a specific marketing strategy plan to stop the losses. At present, the company is experiencing several losses. Our task is to help Sir...
The global youth market (with a case study about Converse)
Case study - 8 pages - Clients and users behaviour
Hassan and Prevel in 1991, defined the global marketing segmentation ‘as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to exhibit similar responses to a company's...
Samsung mobile phones
Case study - 17 pages - ICT marketing
Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004, the profits of Samsung rose to 10,3 billion...
PEST analysis
Course material - 16 pages - Marketing theories
PEST stands for political, economic, social and technological features of a business environment which might influence or even threaten the company. This allows detecting all nuisance or hindrance factors to business development. The political arena has a huge influence upon the regulation of...
Telepizza - published: 18/02/2008
Case study - 3 pages - Brand management
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? Telepizza has an almost obsessive commitment to growth. At the moment, they have three possibilities,...
Harley-Davidson
Case study - 9 pages - Brand management
The Harley-Davidson brand was created in 1903 by William S. Harley and the Davidson brothers. At the beginning, Harley-Davidson was built to be race motorcycles. As soon as 1907, the brand won several races, which allowed for the recognition from both professionals and customers. Harley-Davidson...
BMW new 5-Series
Market study - 36 pages - Automotive marketing
Company background- Founded in 1917 Munich airplane motor maker. Hit series: BMW 303, 328. Total annual output: 950K. Diesel cars cover more miles than petrol engine. People are more concerned with the price of running a car than the price of buying it. In the eyes of the consumer Mercedes is...
The case Derwent Valley Food Ltd
Market study - 9 pages - Brand management
Local and strong partners will bring benefit to Derwent Valley Food Ltd, thanks to their skills and knowledge of the market, because each country has a specific market with specific needs and wants. A strong local partner is vital for the project's continued existence, but more and more...
