Analyse d'une publicité - American Airlines

Extraits

[...] Two main visual techniques are the choice of colours (« TikTok for free » in a pink hue which verges on the red, to attract attention) and the absence of people on the picture. It is a way to say to the audience: « you are going to be the actors, the new lucky travellers ». As a conclusion, even if this commercial is aesthetically very nice, I don't like it because I think it is too demagogic. TikTok has always been controversial (and already was in 2021) so to me, this is not a good strategy from American Airlines. [...]

[...] Analyse d'une publicité - American Airlines Cheddar Gadgets - Choose your TikTok's wisely. American Airlines . Facebook I found it while browsing to look for an American commercial. American Airlines has been a famous American airline enabling people to fly around the world since 1930. Actually, in 1930, Charles Lindbergh made the first postal connection between Chicago and Saint-Louis with an aircraft from American Airways, which became later American Airlines. I chose this commercial because I thought it was a bit provoking. [...]